◆ CASE STUDIES

Real leads

Real names. Real numbers. Real timelines. Every project below was shipped, measured, and shared with the client’s permission. No vanity metrics.

AllLocalE-commerceB2B SaaSHospitalityTrades

LOCAL · HOSPITALITY4 months

Pellegrino’s: +43% bookings in 4 months.

A 3-location restaurant chain that relied on word of mouth. Local SEO foundation, hyperlocal Meta ads in a 5-mile radius, and automated review collection. Tables filling on weeknights.

+43%

Bookings

£2.80

Per booking

4.8★

Google rating

E-COMMERCE · BEAUTY90 days

Vela Beauty: £180k extra revenue in 90 days.

Shopify skincare brand spending heavily on Meta with declining ROAS. Rebuilt creative pipeline, segmented email list, launched post-purchase flow. Revenue up, CAC down.

£180k

New revenue

3.8x

ROAS

-34%

CAC

LOCAL · TRADES6 months

Highland Plumbing: 84 booked jobs, 28x ROI.

Solo plumber who’d never run ads. Google Local Services Ads, simple booking landing page, automated follow-ups. Calendar went from empty Tuesdays to fully booked weeks.

Jobs booked

28x

ROI

£36

Per job

B2B SAAS · FINTECH6-week sprint

Helix/9: positioning that unlocked Series A.

A confused fintech became category-defining in six weeks. New positioning, identity, website — landed in time for the deck that closed an $18M round.

$18M

Series A

6 wk

Brief to launch

Inbound demos

E-COMMERCE · WELLNESS18 months

Fælt: 0 to 48k engaged followers, no trends.

Built a calm, editorial wellness brand from a blank slate. Founder-led storytelling, slow-content cadence, zero growth-hack tricks. Just craft and consistency.

48k

Followers

9.4%

Engagement

£420k

DTC revenue

B2B SAAS9 months

Lumen: CAC down 41%, demos doubled.

Rebuilt the funnel around a single bold positioning line. New paid social creative weekly, tighter audiences, ruthless killing of what wasn’t working — even our own ideas.

-41%

CAC

2.1x

Demo bookings

+68%

Pipeline

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